How I did it.
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1) Duplicate original photo.
2) clicked Image>Adjustments>Color levels in photoshop.
3) I used a tonal contrast filter to the entire picture.
4) Using the pen tool I created 3 seperate masks 2 for the eyes and one for the lips.
5) when using the pen choose a color before hand and don't forget that you can use the layer to use different screens, Color dodge, overlay, soft light as examples.